After spending years working with charter schools across Michigan, MAST Financial Group founder, Adam Holcomb discovered a gap between the siloed financial and professional services already being provided to public charter schools, and the integrated kind of help schools actually need.
The big challenge: How do you make financial and professional services sexy? Solution: Hire a brand strategist like Rebel.
Rebel was brought in to help MAST get clarity on their brand mission, offerings and a plan to strategically launch the company into the world. After a Brand Clarity Workshop, an immersive deep dive competitive analysis, and extensive research, Rebel developed a visual brand identity and digital presence to set MAST apart.
We also worked together to create product offerings, supporting marketing tactics and proposals for new business.