When Patrick Sankuer decided to merge his roots in music with his expert carbon fiber fabrication skills to create custom-designed electric guitars, he needed a powerhouse brand to back it up.

Rebel worked with Sankuer to create a brand that infused the spirit of rock-n-roll with the sophistication of high-end musical instruments to represent the world’s first 100% carbon fiber guitar made right here in Motor City. In preparation for the National Association of Musical Merchants (NAMM) 2019 event in California, we designed a Detroit Sound tradeshow display and accompanying materials to generate brand awareness.